Unit 1: Strategic Business Management and Planning
 
Learning outcome:

1. Critically assess the nature, scope and need for strategic business management
and planning in international profit and not-for-profit organisations.


Indicative content:
  • Explain the scope, nature and characteristics of strategic business management and planning in a global environment
  • Critically analyse the need for strategic business management and planning in a global environment
  • Appraise the international dimensions of strategic business management and planning
  • Critically analyse the different levels of strategy and their relationship with tactical and operational decision-making
  • Appreciate the distinctions between profit and not-for-profit organisations in terms of strategic business management and planning
Learning outcome:

2. Critically evaluate classic and contemporary models, concepts and tools in
business strategy and planning.


Indicative content:
  • Identify classical and contemporary models, concepts and tools in business strategy and planning such as transformational, incremental, “muddling through”, strategic drift etc
  • Critically appraise the use of these concepts and models in modern day organisations
  • Distinguish prescriptive and emergent theories of corporate strategy and their relevance to organisations
  • Critically appraise the ambiguity and debates within the academic literature
Learning outcome:

3. Appraise processes by which organisations identify their goals and values.

Indicative content:
  • Clarify processes by which organisations identify their goals and values
  • Appraise the conflicting needs, power and influence of stakeholders
  • Evaluate means by which organisations develop their mission, vision and strategic intent
  • Critically appraise theories supporting the relevance and value of vision, mission and objectives
  • Examine the influence of corporate governance and regulation
Learning outcome:

4. Critically analyse the impact of political, economic, social, technological,
environmental and legal factors on an organisation.


Indicative content:
  • Evaluate the impact and influence of the external environment on an organisation and relate it to its strategy
  • Critically appraise the use of techniques such as PEST, PESTEL, STEEP and other derivatives
  • Identify the sensitivities of the organisation to environmental change and the appropriate prioritisation of search mechanisms
  • Analyse the approaches to forecasting environmental change (scenario planning, game theory, decision analysis, social forecasting, Delphi etc)
  • Appraise determinants of national advantage using suitable techniques such as Porter’s Diamond
Learning outcome:

5. Identify the key forces that represent both opportunities and threats to
organisations whether for profit or not-for-profit.


Indicative content:
  • Evaluate the purpose and attributes of SWOT analysis
  • Match SWOT to organisation competences in order to generate strategic options for
    both profit and not-for-profit organisations
  • Appraise techniques to identify the sources of competition to organisations such as
    five forces analysis
  • Critically evaluate the turbulence of environmental change and the impact on strategic dynamics
Learning outcome:

6. Critically evaluate the strategy process for an organisation to achieve competitive advantage.

Indicative content:

  • Identify the capabilities that allow organisations to achieve competitive advantage
  • Critically analyse means by which an organisation positions itself to outperform its competitors
  • Identify and evaluate appropriate strategies for emerging, maturing and declining competitive positions
  • Compare and contrast the strategy process supporting prescriptive and emergent strategy development
Learning outcome:

7. Critically analyse future challenges affecting strategic business management and planning.

Indicative content:
  • Analyse global influences and the impact on internationalisation of strategic business management and planning
  • Identify environmental issues impacting on strategy in the 21st century, for example global warming, scarce commodities, the emerging economies (BRIC) etc
  • Critically evaluate the effect of these future challenges on strategic business management and planning
  • Appreciate the impact of the increasingly competitive global environment and the need for innovation, intrapreneurship and entrepreneurship in organisations
Reading List for Unit 1

Unit 1: Strategic Business Management and Planning
Johnson, G., Scholes, K., and Whittington, R. Exploring Corporate Strategy: Texts and Cases (2008). Prentice Hall. ISBN-13: 978-1408206935

Lynch, R. Corporate Strategy (2005). Prentice Hall. ISBN-13: 978-0273701781

Mastering Strategy (2000). Financial Times Mastering Series, Prentice Hall. ISBN-13: 978-0273649304

Thompson, J.L. Strategic Management: Awareness, Analysis and Change (2005) Thomson Learning. ISBN-13: 978-1844800834

Porter, M.E. Competitor Advantage (2004) Free Press. ISBN-13: 978-0743260879

Mintzberg, H. The Rise and Fall of Business Planning (2000). Prentice Hall. ISBN-13: 978-0273650379